Back to tools

Pricing

Car rental pricing software daily rate calculator

A simple calculator to estimate breakeven and recommended daily rate using cost, utilization, insurance, and maintenance inputs.

February 3rd, 2026Resvo Team
Car rental pricing software daily rate calculator

Use this calculator to pressure-test pricing assumptions before you set a daily rate. It is designed for operators who want clarity on breakeven and margin by vehicle.

Inputs

  • Vehicle cost (purchase or lease).
  • Utilization percentage.
  • Expected rental days per month.
  • Insurance cost per month.
  • Maintenance cost per month.

Outputs

  • Breakeven daily rate.
  • Recommended daily rate with margin.
  • Monthly margin estimate.

Calculation logic

Use these formulas inside the sheet:

  • breakeven = (vehicle_cost / (utilization * days_per_month)) + insurance + maintenance
  • recommended_daily_rate = breakeven * (1 + target_margin)

Downloads

Import the CSV into Google Sheets and add the formulas above.

How Resvo supports pricing

Resvo centralizes fares, pricing rules, and policies so every channel uses the same logic. See how it works.

About Resvo

Resvo is a rental management system for professional operators. Learn more at the Resvo overview or See how it works.

Built by Resvo - Rental Infrastructure.

Explore the product

See how Resvo connects pricing, operations, and fleet visibility in one system.